Marketing Content Generation Crew

E-commerce marketing demands constant content creation - email campaigns, social posts, ad copy, influencer briefs. Creating all this while maintaining brand consistency across channels is a massive challenge.

Let's build a Marketing Content Crew that generates cohesive, channel-optimized marketing content.

The Marketing Content Challenge

Marketing Crew Architecture

┌───────────────────────────────────────────────────────────────────────┐
│                    MARKETING CONTENT CREW                             │
│                                                                       │
│                    ┌──────────────────┐                               │
│                    │    Campaign      │                               │
│                    │   Strategist     │                               │
│                    └────────┬─────────┘                               │
│                             │                                         │
│           ┌─────────────────┼─────────────────┐                       │
│           ▼                 ▼                 ▼                       │
│  ┌──────────────┐  ┌──────────────┐  ┌──────────────┐                │
│  │    Email     │  │   Social     │  │   Paid Ad    │                │
│  │   Writer     │  │   Content    │  │  Copywriter  │                │
│  └──────────────┘  └──────────────┘  └──────────────┘                │
│           │                 │                 │                       │
│           └─────────────────┼─────────────────┘                       │
│                             ▼                                         │
│                    ┌──────────────────┐                               │
│                    │  Brand Review    │                               │
│                    │    Editor        │                               │
│                    └──────────────────┘                               │
└───────────────────────────────────────────────────────────────────────┘

Complete Implementation

Step 1: Marketing Tools

from crewai import Agent, Task, Crew, Process
from crewai.tools import tool
from typing import List, Dict
import json

@tool("Campaign Brief Builder")
def get_campaign_brief(campaign_id: str) -> str:
    """
    Retrieves campaign brief and objectives.

    Args:
        campaign_id: Campaign identifier

    Returns:
        JSON with campaign goals, target audience, products, and timeline.
    """
    brief = {
        "campaign_id": campaign_id,
        "campaign_name": "Spring Running Launch 2025",
        "objective": "Drive sales of CloudWalk Pro Running Shoes",
        "goals": {
            "primary": "Generate 500 sales in first 2 weeks",
            "secondary": "Build email list by 1,000 subscribers",
            "awareness": "Reach 500,000 impressions on social"
        },
        "product": {
            "name": "CloudWalk Pro Running Shoes",
            "price": "$129.99",
            "key_features": [
                "CloudFoam cushioning",
                "8.5 oz lightweight",
                "40-hour battery (for connected features)",
                "Reflective safety details"
            ],
            "unique_value_prop": "Lightweight cushion that protects joints without slowing you down"
        },
        "target_audience": {
            "primary": "Recreational runners, 28-45, suburban, health-conscious",
            "secondary": "Work-from-home professionals seeking active lifestyle",
            "pain_points": [
                "Joint pain from running",
                "Heavy shoes cause fatigue",
                "Safety concerns for evening runs"
            ],
            "motivations": [
                "Stay fit and healthy",
                "Stress relief through running",
                "Training for first 5K/10K"
            ]
        },
        "brand_voice": {
            "tone": "Energetic, encouraging, expert but approachable",
            "style": "Active voice, direct, benefit-focused",
            "avoid": ["Aggressive sales language", "Technical jargon", "Cliches"]
        },
        "timeline": {
            "launch_date": "2025-04-01",
            "content_due": "2025-03-25",
            "channels": ["Email", "Instagram", "Facebook", "Google Ads", "TikTok"]
        },
        "offers": {
            "launch_discount": "15% off with code SPRINGRUN",
            "free_shipping": "Orders over $75",
            "guarantee": "60-day no-questions return"
        }
    }

    return json.dumps(brief, indent=2)


@tool("Channel Performance Data")
def get_channel_performance(channel: str) -> str:
    """
    Retrieves historical performance data for a marketing channel.

    Args:
        channel: Marketing channel (email, instagram, facebook, google_ads)

    Returns:
        JSON with performance metrics and best practices.
    """
    performance_data = {
        "email": {
            "average_open_rate": "24.5%",
            "average_ctr": "3.2%",
            "best_send_times": ["Tuesday 10am", "Thursday 2pm"],
            "top_performing_subjects": [
                "Your [benefit] starts now",
                "Last chance: [offer] ends tonight",
                "[First name], this is for you"
            ],
            "optimal_length": "150-200 words",
            "cta_best_practices": "Single clear CTA, button preferred"
        },
        "instagram": {
            "average_engagement": "4.2%",
            "best_post_times": ["Mon-Fri 11am-1pm", "Evenings 7-9pm"],
            "top_performing_formats": ["Reels", "Carousel", "Stories"],
            "hashtag_strategy": "5-10 relevant hashtags, mix popular and niche",
            "caption_length": "125-150 characters (before 'more')",
            "visual_guidelines": "Bright, lifestyle imagery, show product in use"
        },
        "facebook": {
            "average_engagement": "2.8%",
            "best_post_times": ["Wed-Fri 1-4pm"],
            "top_performing_formats": ["Video", "Carousel ads"],
            "targeting_notes": "Lookalike audiences perform 2x better",
            "ad_copy_length": "40-80 characters headline, 125 chars primary text"
        },
        "google_ads": {
            "average_ctr": "3.8%",
            "quality_score_avg": 7.2,
            "top_converting_keywords": [
                "cushioned running shoes",
                "lightweight running shoes",
                "comfortable running shoes"
            ],
            "headline_max": "30 characters",
            "description_max": "90 characters",
            "best_practices": "Include price, promotion, and clear CTA"
        }
    }

    return json.dumps(performance_data.get(channel.lower(), {}), indent=2)


@tool("Competitor Ads Research")
def get_competitor_ads(category: str) -> str:
    """
    Retrieves competitor advertising examples.

    Args:
        category: Product category to research

    Returns:
        JSON with competitor ad copy examples and strategies.
    """
    competitor_ads = {
        "nike": {
            "headline": "Just Do It. Your run is waiting.",
            "primary_text": "The Nike Pegasus 41 delivers the responsive ride you need to tackle any distance.",
            "cta": "Shop Now",
            "strategy": "Emotional inspiration, brand heritage"
        },
        "adidas": {
            "headline": "Impossible Is Nothing",
            "primary_text": "Ultraboost Light. Our lightest Ultraboost ever. 30% lighter foam, 100% energy return.",
            "cta": "Get Yours",
            "strategy": "Technical innovation, performance data"
        },
        "brooks": {
            "headline": "Run Happy",
            "primary_text": "The Ghost 15 gives you soft, smooth cushioning that feels great from first step to final mile.",
            "cta": "Find Your Fit",
            "strategy": "Comfort focus, running journey"
        },
        "insights": {
            "common_themes": ["Lightweight", "Cushioning", "Energy return"],
            "differentiation_opportunity": "Safety features (reflective) underemphasized",
            "avoid": "Don't directly compare to competitors"
        }
    }

    return json.dumps(competitor_ads, indent=2)

Step 2: Define Marketing Agents

# Agent 1: Campaign Strategist
campaign_strategist = Agent(
    role="Marketing Campaign Strategist",

    goal="Develop a cohesive campaign strategy and messaging framework "
         "that guides all content creation across channels",

    backstory="""You are a senior marketing strategist with experience at
    leading DTC brands. You've launched campaigns generating $10M+ in revenue.

    Your strategic approach:
    - Start with the customer, not the product
    - Define one core message that flexes across channels
    - Create emotional connection, then support with logic
    - Ensure every piece drives toward the campaign goal

    You create the strategic foundation that makes all content cohesive.""",

    tools=[get_campaign_brief],
    verbose=True
)


# Agent 2: Email Marketing Writer
email_writer = Agent(
    role="Email Marketing Specialist",

    goal="Create email campaigns that drive opens, clicks, and conversions "
         "while building lasting customer relationships",

    backstory="""You are an email marketing expert who has written
    campaigns with 40%+ open rates and 8%+ click rates. You understand
    that email is personal communication.

    Your email philosophy:
    - Subject line is 80% of success
    - Write to one person, not a list
    - Value before ask
    - Clear, single CTA per email
    - Mobile-first design thinking

    You write emails people actually want to open.""",

    tools=[get_channel_performance],
    verbose=True
)


# Agent 3: Social Media Content Creator
social_creator = Agent(
    role="Social Media Content Strategist",

    goal="Create engaging social content that builds community, "
         "drives engagement, and supports campaign goals",

    backstory="""You are a social media expert who has grown accounts
    from zero to 100K+ followers. You understand each platform's unique
    culture and algorithm.

    Your social philosophy:
    - Stop the scroll first, sell second
    - Native content beats ads
    - Engagement is a conversation, not a broadcast
    - Trends matter but brand consistency matters more
    - Each platform has its own language

    You create content that people actually engage with.""",

    tools=[get_channel_performance],
    verbose=True
)


# Agent 4: Paid Advertising Copywriter
ad_copywriter = Agent(
    role="Performance Marketing Copywriter",

    goal="Create ad copy that drives clicks and conversions "
         "while maintaining strong quality scores",

    backstory="""You are a direct response copywriter specializing in
    paid advertising. You've written ads that generated $5M+ in
    attributed revenue.

    Your ad copy principles:
    - Every word must earn its place
    - Lead with benefit, not feature
    - Create urgency without manipulation
    - CTA tells them exactly what happens next
    - Test everything - write multiple variations

    You write ads that convert, not just impress.""",

    tools=[get_channel_performance, get_competitor_ads],
    verbose=True
)


# Agent 5: Brand Editor
brand_editor = Agent(
    role="Brand Consistency Editor",

    goal="Ensure all marketing content maintains brand voice, "
         "messaging consistency, and quality standards",

    backstory="""You are a brand guardian who has maintained consistency
    for major consumer brands. You catch what others miss.

    Your review criteria:
    - Brand voice consistency across all pieces
    - Message alignment with campaign strategy
    - Grammar, spelling, punctuation perfection
    - Legal/compliance check (claims, disclosures)
    - Platform appropriateness

    You make good content great and ensure brand integrity.""",

    tools=[get_campaign_brief],
    verbose=True
)

Step 3: Define the Marketing Workflow

# Task 1: Campaign Strategy
strategy_task = Task(
    description="""
    Develop the campaign strategy and messaging framework for: {campaign_id}

    Create:
    1. CAMPAIGN HOOK: One compelling sentence that captures the campaign
    2. KEY MESSAGES: 3-5 messages that support the hook
    3. PROOF POINTS: Features/benefits that back up each message
    4. CALL TO ACTION: Primary action we want customers to take
    5. URGENCY DRIVERS: Why act now

    Ensure the strategy can flex across all channels while
    maintaining a cohesive story.
    """,

    expected_output="""
    Campaign strategy document:
    - Campaign hook (1 sentence)
    - Key messages with proof points
    - Primary and secondary CTAs
    - Urgency drivers and FOMO elements
    - Channel-specific angle recommendations
    """,

    agent=campaign_strategist
)


# Task 2: Email Campaign
email_task = Task(
    description="""
    Create a 3-email launch sequence based on the campaign strategy.

    EMAIL 1 - ANNOUNCEMENT (Day -1):
    - Subject line (50 chars max) + 2 A/B variations
    - Preview text (90 chars)
    - Email body (150-200 words)
    - Primary CTA

    EMAIL 2 - SOCIAL PROOF (Day 3):
    - Subject line + 2 variations
    - Preview text
    - Email body featuring customer benefits
    - Primary CTA

    EMAIL 3 - LAST CHANCE (Day 7):
    - Subject line with urgency + 2 variations
    - Preview text
    - Email body emphasizing deadline
    - Primary CTA

    All emails should feel personal, not promotional.
    """,

    expected_output="""
    3-email sequence with:
    - Subject lines (3 variations each for A/B testing)
    - Preview text for each
    - Complete email body copy
    - CTA button text
    - Send time recommendations
    """,

    agent=email_writer,
    context=[strategy_task]
)


# Task 3: Social Media Content
social_task = Task(
    description="""
    Create social media content for Instagram and TikTok.

    INSTAGRAM (5 posts):
    1. Launch announcement carousel (3-5 slides)
    2. Product feature highlight reel concept
    3. Customer benefit story post
    4. Behind-the-scenes/brand story
    5. UGC encouragement post

    For each:
    - Visual concept description
    - Caption (under 150 chars before "more")
    - Full caption text
    - Hashtag set (8-10)
    - Best posting time

    TIKTOK (3 concepts):
    1. Hook-based product reveal
    2. "POV" running transformation
    3. Trending sound integration idea

    For each:
    - Video concept (15-30 seconds)
    - Script/dialogue
    - Hook (first 3 seconds)
    - Hashtags
    """,

    expected_output="""
    Social content package:
    - 5 Instagram posts with captions and hashtags
    - 3 TikTok video concepts with scripts
    - Posting calendar with optimal times
    - Visual direction for creative team
    """,

    agent=social_creator,
    context=[strategy_task]
)


# Task 4: Paid Advertising Copy
ads_task = Task(
    description="""
    Create paid advertising copy for Google and Facebook/Instagram ads.

    GOOGLE ADS (Search):
    Create 3 ad variations, each with:
    - Headline 1 (30 chars)
    - Headline 2 (30 chars)
    - Headline 3 (30 chars)
    - Description 1 (90 chars)
    - Description 2 (90 chars)

    FACEBOOK/INSTAGRAM ADS:
    Create 3 ad variations, each with:
    - Primary text (125 chars, 3 variations)
    - Headline (40 chars, 3 variations)
    - Description (30 chars)
    - CTA button recommendation

    Include the discount code and free shipping offer where appropriate.
    Focus on different angles: emotional, logical, urgency.
    """,

    expected_output="""
    Paid ad copy package:
    - 3 Google Search ad variations
    - 3 Facebook/Instagram ad variations
    - Recommended targeting notes
    - A/B testing priority recommendations
    """,

    agent=ad_copywriter,
    context=[strategy_task]
)


# Task 5: Brand Review
review_task = Task(
    description="""
    Review all marketing content for brand consistency and quality.

    Review criteria:
    1. BRAND VOICE: Does everything sound like our brand?
    2. MESSAGE ALIGNMENT: Is the core message consistent?
    3. QUALITY: Grammar, spelling, punctuation
    4. LEGAL: Any claims that need substantiation?
    5. PLATFORM FIT: Is content appropriate for each channel?

    For each piece:
    - Approve, or
    - Flag issues with specific corrections

    Provide an overall campaign readiness assessment.
    """,

    expected_output="""
    Brand review report:
    - Per-piece review status (Approved/Needs Revision)
    - Specific corrections needed
    - Brand consistency score (1-10)
    - Overall campaign readiness assessment
    - Final approval recommendation
    """,

    agent=brand_editor,
    context=[strategy_task, email_task, social_task, ads_task]
)

Step 4: Assemble the Marketing Crew

# Create the Marketing Content Crew
marketing_crew = Crew(
    agents=[
        campaign_strategist,
        email_writer,
        social_creator,
        ad_copywriter,
        brand_editor
    ],
    tasks=[
        strategy_task,
        email_task,
        social_task,
        ads_task,
        review_task
    ],
    process=Process.sequential,
    verbose=True
)


def generate_campaign_content(campaign_id: str) -> str:
    """Generate all marketing content for a campaign."""
    result = marketing_crew.kickoff(
        inputs={"campaign_id": campaign_id}
    )
    return result


# Run the marketing crew
if __name__ == "__main__":
    content = generate_campaign_content("CAMP-2025-SPRING")
    print("\n" + "="*60)
    print("MARKETING CAMPAIGN CONTENT")
    print("="*60)
    print(content)

Sample Output: Email Sequence

Sample Output: Instagram Content

Key Takeaways

Next up: Competitor Analysis Agent Crew - Build agents that monitor and analyze competitor activities.